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My two beautiful girls are my greatest inspiration. Being their proud mumma fills my heart and soul.
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Connection is a big part of what fills my cup. I'm happiest surrounded by the people I love, whether it’s coffee catch-ups, brunch, dinner or simply hanging out together.
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Walking barefoot along my favourite beach is my happy place. Rain or shine, it's where I clear my head, breathe, reflect & reset. It grounds and energises me every time.
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I have a slightly ridiculous obsession with Dachshunds. I think it's their sass & complete belief in themselves, regardless of their ‘physical limitations’! I don't have one yet, but I'm pretty sure there may be one in my future.
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I love to travel! A favourite memory was exploring Greece with my girls & seeing them embrace the charm of simple village life with family just as much as the vibrance of places like Mykonos and Santorini. It will always hold a special place in my heart.
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Long time friends and family call me 'Effie Kefi'. 'Kefi' is the Greek word for 'having a zest for life'. When I first picked up this nickname, back in the day, a more accurate translation was probably 'life of the party'!!



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WELCOME
HELLO THERE,
I'M EFFIE


A LITTLE ABOUT ME
I'm a Life Transition & Purpose Coach, mum to two beautiful girls & lifelong learner.
I bring 30+ years of professional experience facilitating, coaching, mentoring & designing programs, with a career built on guiding thousands of people to build the skills & confidence to create positive change.
And I'm someone who has navigated more than a few major life changes of my own.
Those experiences have shaped who I am today and are why I do this work.
In 2019, after 20 years of marriage, I made the decision to leave.
It had been a long time coming, but fear, self-doubt & uncertainty about what leaving would mean for me & my girls had kept me stuck. I'd lost sight of who I was & couldn't see a clear way forward.
Things began to shift when I stopped looking outside myself for the answers & reconnected with what mattered most, what I wanted for our future & what I could and couldn't control.
As I worked through my fears & began trusting myself again, I found the clarity I needed & strength to just keep taking that next step.
By the time I walked out the door, I was ready to start living again. I could finally breathe, embrace our new beginning & the freedom to keep rediscovering who I was now, & creating what came next for us.

MY STORY
the end of my marriage
A few years later, life was comfortable, but something didn't feel quite right.
I'd spent eight great years with an employer I loved, yet increasingly found myself wanting something more. I ignored that feeling because walking away from a secure job didn't seem realistic.
Then an unexpected situation at work blindsided me & became the catalyst I needed to leave, without knowing exactly what would come next.
For the first time in a long time, I gave myself permission to stop, reflect & work out what I wanted from this next stage of my life.
That journey led me to life coaching, bringing together what I'd learnt through my own life changes with what I'd always loved most about my work: helping people see more in themselves, build confidence & recognise what's possible.
It suddenly made so much sense. I'd found the piece that had been missing.

MY STORY
the career ‘crisis’

A few random facts about me

my professional qualifications
I bring together 30+ years of professional experience, formal qualifications, ongoing learning & my own lived experience of major life changes.
I am a Certified Life Coach & Certified Self-Love Coach.
Other formal qualifications include the current nationally recognised qualification as a Workplace Trainer & Assessor, and a Bachelor of Business.
I'm a passionate lifelong learner, having immersed myself in countless personal & professional development courses throughout my career. I continue to expand my knowledge, skills & toolkit across coaching, personal development, facilitation & human behaviour. In fact I thrive on it!!!
What this means for you:
I bring a depth of experience and a broad range of skills, tools & approaches to our work together, knowing what to draw on to best support you in creating the change you want.
