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My two beautiful girls are my greatest inspiration. Being their proud mumma fills my heart and soul.
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Connection is a big part of what fills my cup. I'm happiest surrounded by the people I love, whether it’s coffee catch-ups, brunch, dinner or simply hanging out together.
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Walking barefoot along my favourite beach is my happy place. Rain or shine, it's where I clear my head, breathe, reflect & reset. It grounds and energises me every time.
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I have a slightly ridiculous obsession with Dachshunds. I think it's their sass & complete belief in themselves, regardless of their ‘physical limitations’! I don't have one yet, but I'm pretty sure there may be one in my future.
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I love to travel! A favourite memory was exploring Greece with my girls & seeing them embrace the charm of simple village life with family just as much as the vibrance of places like Mykonos and Santorini. It will always hold a special place in my heart.
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Long time friends and family call me 'Effie Kefi'. 'Kefi' is the Greek word for 'having a zest for life'. When I first picked up this nickname, back in the day, a more accurate translation was probably 'life of the party'!!



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WELCOME
HELLO THERE,
I'M EFFIE


A LITTLE ABOUT ME
I'm a Life Transition & Purpose Coach, mum to two beautiful girls & lifelong learner.
I bring 30+ years of professional experience facilitating, coaching, mentoring & designing programs, with a career built on guiding thousands of people to build the skills & confidence to create positive change.
And I'm someone who has navigated more than a few major life changes of my own.
Those experiences have shaped who I am today and are why I do this work.
In 2019, after 20 years of marriage, I made the decision to leave.
It had been a long time coming. It wasn't a decision I came to easily.
At my lowest, I'd lost sight of who I was & felt paralysed by self-doubt, fear & uncertainty about what leaving would mean for me and my girls.
I knew I couldn't keep living the way I was, but couldn't see a clear way forward.
Everything started to shift when I stopped looking outside myself for the answers and started getting clear on what mattered most, what I wanted for our future & what I could & couldn't control.
At the same time, I was working through the practical realities of leaving and giving my girls the support & stability they needed.
As I worked through my fears & began trusting myself again, I found the clarity & strength to move forward, along with a growing sense of hope & possibility about our future.
By the time I walked out the door, I was ready to start living again.
For the first time in a long time, I could breathe. I nested, settled into our beautiful new home with my girls & embraced the freedom to keep discovering who I was now, & creating what came next for us.

MY STORY
the end of my marriage
A few years later, life was comfortable, but something didn't feel quite right.
I'd spent eight wonderful years with an employer I loved, but increasingly found myself wanting something more.
For a long time, I ignored that feeling. Walking away from a secure job simply didn't seem like a realistic option.
Then an unexpected situation at work completely blindsided me & had me second guessing myself & questioning my value... when work had always been my happy, safe place.
It was exactly what I needed to make the decision to leave, without knowing exactly what would come next.
For the first time in a very long time, I gave myself permission to stop, rest, reflect & work out what I wanted from this next stage of my life.
What followed led me to something I hadn't expected: life coaching.
It brought together all I'd learnt through my own life changes with my favourite parts of the work I'd spent decades doing: supporting people to see more in themselves, build their confidence, realise what's possible for them & go for it.
It suddenly made so much sense. I'd found the piece that had been missing.

MY STORY
the career ‘crisis’

A few random facts about me

my professional qualifications
I bring together 30+ years of professional experience, formal qualifications, ongoing learning & my own lived experience of major life changes.
I am a Certified Life Coach & Certified Self-Love Coach.
Other formal qualifications include the current nationally recognised qualification as a Workplace Trainer & Assessor, and a Bachelor of Business.
I'm a passionate lifelong learner, having immersed myself in countless personal & professional development courses throughout my career. I continue to expand my knowledge, skills & toolkit across coaching, personal development, facilitation & human behaviour. In fact I thrive on it!!!
What this means for you:
I bring a depth of experience and a broad range of skills, tools & approaches to our work together, knowing what to draw on to best support you in creating the change you want.
