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  • My two beautiful girls are my greatest inspiration. Being their proud mumma fills my heart and soul.
     

  • Connection is a big part of what fills my cup. I'm happiest surrounded by the people I love, whether it’s coffee catch-ups, brunch, dinner or simply hanging out together.
     

  • Walking barefoot along my favourite beach is my happy place. Rain or shine, it's where I clear my head, breathe, reflect & reset. It grounds and energises me every time.
     

  • I have a slightly ridiculous obsession with Dachshunds. I think it's their sass & complete belief in themselves, regardless of their ‘physical limitations’! I don't have one yet, but I'm pretty sure there may be one in my future.
     

  • I love to travel! A favourite memory was exploring Greece with my girls & seeing them embrace the charm of simple village life with family just as much as the vibrance of places like Mykonos and Santorini. It will always hold a special place in my heart.
     

  • Long time friends and family call me 'Effie Kefi'. 'Kefi' is the Greek word for 'having a zest for life'.  When I first picked up this nickname, back in the day, a more accurate translation was probably 'life of the party'!!

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WELCOME
HELLO THERE,
I'M EFFIE
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A LITTLE ABOUT ME

I'm a Life Transition & Purpose Coach, mum to two beautiful girls & lifelong learner.
 

I bring 30+ years of professional experience facilitating, coaching, mentoring & designing programs, with a career built on guiding thousands of people to build the skills & confidence to create positive change.
 

And I'm someone who has navigated more than a few major life changes of my own.
 

Those experiences have shaped who I am today and are why I do this work.

In 2019, after 20 years of marriage, I made the decision to leave.

It had been a long time coming. It wasn't a decision I came to easily.

At my lowest, I'd lost sight of who I was & felt paralysed by self-doubt, fear & uncertainty about what leaving would mean for me and my girls.

I knew I couldn't keep living the way I was, but couldn't see a clear way forward.

Everything started to shift when I stopped looking outside myself for the answers and started getting clear on what mattered most, what I wanted for our future & what I could & couldn't control.

 

At the same time, I was working through the practical realities of leaving and giving my girls the support & stability they needed.

 

As I worked through my fears & began trusting myself again, I found the clarity & strength to move forward, along with a growing sense of hope & possibility about our future.

 

By the time I walked out the door, I was ready to start living again.

 

For the first time in a long time, I could breathe. I nested, settled into our beautiful new home with my girls & embraced the freedom to keep discovering who I was now, & creating what came next for us.

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MY STORY 
the end of my marriage

A few years later, life was comfortable, but something didn't feel quite right.

I'd spent eight wonderful years with an employer I loved, but increasingly found myself wanting something more.

For a long time, I ignored that feeling. Walking away from a secure job simply didn't seem like a realistic option.

Then an unexpected situation at work completely blindsided me & had me second guessing myself & questioning my value... when work had always been my happy, safe place.

It was exactly what I needed to make the decision to leave, without knowing exactly what would come next.

For the first time in a very long time, I gave myself permission to stop, rest, reflect & work out what I wanted from this next stage of my life.

What followed led me to something I hadn't expected: life coaching.

It brought together all I'd learnt through my own life changes with my favourite parts of the work I'd spent decades doing: supporting people to see more in themselves, build their confidence, realise what's possible for them & go for it.

It suddenly made so much sense. I'd found the piece that had been missing.

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MY STORY
the career ‘crisis’
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A few random facts about me
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my professional qualifications

I bring together 30+ years of professional experience, formal qualifications, ongoing learning & my own lived experience of major life changes.

I am a Certified Life Coach & Certified Self-Love Coach.

Other formal qualifications include the current nationally recognised qualification as a Workplace Trainer & Assessor, and a Bachelor of Business.

I'm a passionate lifelong learner, having immersed myself in countless personal & professional development courses throughout my career. I continue to expand my knowledge, skills & toolkit across coaching, personal development, facilitation & human behaviour. In fact I thrive on it!!!

What this means for you:
I bring a depth of experience and a broad range of skills, tools & approaches to our work together, knowing what to draw on to best support you in creating the change you want.

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THINK WE MIGHT BE A GOOD FIT?

If something you've read here resonates with you &

you'd like to explore working together,

I'd love to meet you.

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